How [Client] got[+00%] more [leads]in [00]days.

Client[Client name]

My role[Your role]

Timeline[MMM – MMM YYYY]

Channels & tools[Channels, tools]

[Hero image — the final creative or landing page · 16:9]

ResultsAfter [00] days, compared with the previous [period].

[+00%][Conversion rate]

[−00%][Cost per lead]

[0.0x][Return on ad spend]

01

The challenge

[2–3 sentences. What was the business problem, who did it hurt, and what was it costing? Lead with a number if you have one.]

02

[What did the data, the audience or the landing page teardown reveal that others missed? This is where the reader should think “smart”.]

03

[The plan and your part in it: audiences, creative, landing page, tracking. Be specific about what you owned versus what the team did.]

[Ad creative — variations tested]

[Landing page — mobile]

Fig. 1 — [What the reader is looking at, and why it matters]

04

[What moved, by how much, over what period — and why you believe your work is what moved it.]

[Chart — one metric, before vs. after]

05

[One honest paragraph: what didn’t work, what you learned, and the next test you’d run.]

From the client

“[One or two sentences from the client about the result, in their words.]”

[Name Surname][Role], [Company]